Sector: Business Services / Healthcare
Health Union develops and operates digital patient communities focused on specific conditions that it monetizes through digital advertising. Each of Health Union’s 30 communities include educational content written by medical writers, physicians, and patient advocates. Visitors are also able to interact with each other as well as content contributors through polls, comments, surveys and discussion forums. This interaction provides pharma companies with highly valuable first-party information on the “patient voice” at the center of drug commercialization activities. Health Union is headquartered in Philadelphia, Pennsylvania.
Since 2010, Health Union has encouraged social interactions that evolve into valuable online health conversations, helping people with chronic conditions find the information, connection, and validation they seek. The company creates condition-specific online communities – publishing original, daily content and continuously cultivating social conversation – to support, educate and connect millions of people with challenging, chronic health concerns. Business solutions in media/advertising, marketing research, and clinical trial services enable companies to reach and engage highly qualified audiences among any of these online health communities. Today, the Health Union portfolio of brands includes 30 online health communities, including LungCancer.net, ParkinsonsDisease.net, MultipleSclerosis.net and Migraine.com.